The book · The course · The community

The MBA for founders,
written in the field.

SRP: The Founder Playbook is Jack Hunter's complete operating manual for building a company — from the mindset that starts it, to the money that funds it, to the scale that makes it matter. No theory for theory's sake. Just what works, and why.

Buy the Book See What's Inside

“Entrepreneurship doesn't belong to the connected or the credentialed. It belongs to anyone willing to learn, work, and serve.” — Jack Hunter

What's Inside

Four parts. One complete playbook.

The book follows the arc of a company's life — the same arc Jack teaches in the course, the webinars, and the room. Each part stands alone; together they're the whole education.

Part One

The Entrepreneur's Mindset & the SRP Framework

Before the business plan, the builder. Part One rewires how you think about risk, ownership, and what you're actually in business to do.

The SRP Framework: Serve, Risk, Persist — the operating system of the book
The ownership mindset: thinking like an owner before you own anything
Deciding to build: separating a real calling from a passing itch
Fear, failure, and the founder's relationship with uncertainty
Why service — to customers, teams, and community — is a strategy, not a slogan

Part Two

Building the Company

From a napkin sketch to a machine that runs without you in the room. The unglamorous, decisive work of the first two years.

Finding the problem worth ten years of your life
First customers before first logos: selling when nobody knows you
Co-founders, early hires, and the culture you set by accident
Positioning, pricing, and unit economics a founder can actually use
Systems and rhythm: the weekly cadence of a healthy young company

Part Three

Raising Money

Capital is a tool, not a trophy. Part Three demystifies every stage of funding — and when to skip it entirely.

Bootstrap vs. raise: an honest framework for the biggest fork in the road
Friends & family to Series A: what each round really requires
The pitch: telling the truth in a way investors can act on
Term sheets, dilution, and control — the clauses that decide your future
Investor relationships after the wire hits: reporting, trust, and leverage

Part Four

Scaling

The company that got you here won't get you there. How founders become CEOs — and build wealth and legacy on purpose.

From operator to CEO: firing yourself from your first job
Building a leadership team that argues well and executes better
Second products, new markets, and the discipline of focus
Founder wealth: liquidity, exits, and keeping what you build
Legacy: companies, people, and communities that outlast you

Ready to read the whole playbook?

Buy the Book

About Jack

Not born into it. Built into it.

Jack Hunter didn't inherit a network, a trust fund, or a famous last name. He started his first company with a used truck, a borrowed phone line, and a promise to do the work better than anyone else would. Over the decades since, he has built, bought, funded, and sold companies across industries — and made most of the mistakes this book warns you about.

SRP: The Founder Playbook is everything he wishes someone had handed him at the start: the mindset, the mechanics, the money, and the scale — written plainly, for people doing the work.

His mission is simple and personal: entrepreneurship should belong to anyone willing to learn, work, and serve — not just the well-connected or the well-capitalized. The book, the course, the webinars, and the events all exist to make that true.

Serve

Every durable business is built on someone else's problem solved well. Service isn't the soft part of strategy — it is the strategy.

Risk

Risk isn't recklessness. It's the discipline of betting on yourself with clear eyes, sized stakes, and the willingness to be wrong in public.

Persist

Most companies don't fail — founders quit. The playbook exists so that on the hardest days, you know exactly what to do next.

Serve. Risk. Persist. — the three commitments behind every chapter, every session, and every room Jack teaches in.

Online Course

The SRP Founder Course

An eight-module, cohort-based course that turns the book into your plan. Live teaching from Jack, working sessions on your actual business, and a community of founders one step ahead and one step behind you.

01
Orientation: The SRP Operating System
The framework end-to-end, and an audit of where your venture stands today.
02
Mindset & the Decision to Build
Risk, identity, and committing with your eyes open.
03
Problem, Customer, First Sale
Validate by selling. Leave with a repeatable path to your next ten customers.
04
Team, Culture & Early Operations
Hiring, co-founder dynamics, and the weekly operating rhythm.
05
The Money Module: Raise or Bootstrap
Model both paths for your business and build your capital plan.
06
The Pitch & the Term Sheet
Craft your narrative, then negotiate the terms that protect it.
07
Scaling: From Founder to CEO
Leadership teams, delegation, and the metrics that matter at scale.
08
Wealth & Legacy Capstone
Your ten-year plan: company, personal wealth, and the mark you leave.

Next cohort · Fall 2026

Join the waitlist

8 weeks · live sessions with Jack, recordings included
Workbooks and templates for every module
Small-group founder circles, matched by stage

No payment today — joining the waitlist just reserves your place in line.

Live Webinars

Learn with Jack, live and free.

Monthly sessions on the playbook's hardest chapters — taught live, with open Q&A. Register and you'll get the link plus the recording.

Thursday, August 13, 2026 · 12:00 PM ET · 60 min + live Q&A

Raising Your First Dollar

Where first checks actually come from, what early investors need to see, and the mistakes that quietly kill first-time raises.

Best for first-time founders preparing to raise

Wednesday, September 2, 2026 · 1:00 PM ET · 90 min

The SRP Framework in 90 Minutes

Jack walks the full Serve–Risk–Persist framework with live case studies — the fastest way to see how the whole playbook fits together.

Best for anyone new to Jack's work

Thursday, September 24, 2026 · 12:00 PM ET · 60 min + live Q&A

From Operator to CEO

The hardest promotion of your life is your own. How to build a leadership team, delegate real authority, and scale yourself.

Best for founders past product-market fit

In-House Events

The playbook, in the room.

Small rooms, real numbers, direct work with Jack. These are the sessions where the book becomes your company's plan — and where founders meet the people they'll build alongside.

Two-day workshop

40 seats

The SRP Founder Intensive

Austin, TX · October 15–16, 2026

Two days working directly on your company with Jack and a room of committed founders. Leave with a written SRP plan for the next twelve months.

Evening dinner & discussion

18 seats

Founders' Dinner Series

New York, NY · September 17, 2026

An off-the-record dinner with Jack and a small table of founders. One theme, real numbers, honest conversation.

One-day summit

120 seats

The Scaling Summit

Chicago, IL · November 12, 2026

A full day on Part Four of the playbook: leadership teams, second products, founder wealth, and exits — with guest operators who've done it.

The MBA for founders,written in the field.